“Smart Matching" is a significant feature of ITB Berlin NOW. Algorithms, artificial intelligence, technology- all that helps our attendees to find their perfect business match. Let's ask Katie to explain to us what it is exactly! Here is lesson 2 with Katie for ITB Berlin NOW!
Meet Katie who went through "ITB Berlin NOW school" these past weeks and now she'll be introducing the new digital platform for the travel industry to us and you'll learn how to bring your business all the way to the front.
Lesson 1: Undertourism
From 9 to 12 March the who’s who of the global B2B travel industry is meeting on the new virtual platform of ITB Berlin NOW. Taking as its slogan ’The digital Meet-up for the Travel Industry. Anytime. Anywhere.’, ITB Berlin NOW gathers the global travel industry and provides a fascinating online platform for conducting successful business, meeting new and established contacts, and for quality content and daily news from the tourism industry.